What you saw: 149 sold-out shows over 21 months. 517 hours on stage. Concerts spanning five continents and 21 countries. More than $2 billion in ticket sales, $440 million in merchandise, and a concert film grossing $261 million. These are just a few of the mind-boggling Eras Tour stats.
What you didn’t see: Three-hour punishing treadmill runs while belting out 40-plus songs as if she were on-stage. Six days a week in the gym. More than three months of choreography rehearsals until every move became second nature. Regular ice baths, physical therapy, and mobility work. Post-show vocal cool-downs. Abstinence from alcohol. Prioritizing sleep. Even full days intentionally spent in bed to recover her voice and revitalize her body. This was the process behind the curtain.
Greatness doesn’t just descend onto the stage from the rafters in front of thousands of adoring fans. It doesn’t happen by chance or luck. And, it is most certainly not only natural talent. It is the result of impeccable planning , unshakable resolve, relentless pursuit and off the scale grit. Sure, the Eras Tour outcomes are stunning, but the process behind these outcomes is even more awe-inspiring.
Swifties and onlookers saw the packed stadiums, crying fans, astounding ticket resale prices, and nightly routines/rituals, but if you look more closely you would have seen a master performer reaping the benefits of deliberate preparation, commitment to a larger purpose (she ultimately bought back the rights to her entire song catalogue with her earnings), and a clear focus on what she could control.
Taylor Swift isn’t just a musician. She is an athlete. She is a professional. Taylor Swift is a Peak Performer.